After two years Netflix is once more raising subscription rates

The streaming firm Netflix has revealed that its subscription costs will be going up once more. Each of Netflix’s membership plans is altering, and the revelation comes just two years after the last time customers’ prices were raised. The streamer is raising the cost of its ordinary plan from $15.49 to $17.99 per month, the premium tier of membership from $22.99 to $24.99. The standard tier with advertisements is going up from $6.99 to $7.99 per month. This modification will be implemented in the United States, Canada, Portugal, and Argentina, and it will take effect in the upcoming billing cycle for current clients.

Representatives of the streaming provider Netflix made the following remarks in a communication to shareholders about the pricing change:

“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the U.S., Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).”

The news follows the disclosure at the company’s shareholder meeting that Netflix saw the largest quarterly rise in members ever. This is the first price hike for an ad-supported plan that the streaming service provides.

Additionally, the price of adding an Extra Member to your Netflix subscription will go up from $7.99 to $8.99, demonstrating how serious Netflix officials were when they discussed a price hike back in 2024. Having said that, Netflix’s original content still has a lot of potential for development, which is why the membership prices have gone up.

Does the Price Increase for Netflix’s Original Content Make Sense?

It’s difficult not to consider some of the mediocre releases the streamer has been in charge of, especially in light of the announcement made to shareholders regarding investments in other programming for the platform. Back in Action, Netflix’s most recent original movie, was given poor reviews by reviewers just a week ago. Although the film’s precise budget is unknown, reports indicate that Cameron Diaz earned a substantial sum of $45 million to feature in two films for the streaming service. Given the caliber of the first film in the deal that was recently published, this amount scarcely seems justified.

The costs for Netflix’s movies this year appear to be skyrocketing as well. Due to the enormous number of visual effects needed for the film, the Russo Brothers’ The Electric State is said to have had an astounding $300 million budget. Additionally, there are the salaries of performers who starred in movies like Red Notice and The Gray Man, which, based on their respective assessments, at best offered mediocre thrills. In any event, Netflix has a history of obtaining extraordinarily big budgets for films that reviewers gave only mediocre reviews.

Over time, multiple bad original series or films like Back in Action drown out really amazing Netflix ventures like the Knives Out film series or captivating festival circuit features like Roma, Maestro, or All Quiet on the Western Front. Hopefully, smaller, higher-quality manufacturing will follow when the inevitable next price hike occurs. In 2025, at least, there will be a ton of fascinating Netflix original content to enjoy.